Bernard (ESCP/EAP-Paris, France) Cova,
Pervez (Manchester School of Management, UMIST, Manchester, UK) Ghauri,
Robert (EM-Lyon, France) Salle
John Wiley & Sons Inc
e druk, 2002
9780471486640
Project Marketing
Beyond Competitive Bidding
Specificaties
Paperback, 240 blz.
|
EN
John Wiley & Sons Inc |
e druk, 2002
ISBN13: 9780471486640
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing.
Specificaties
ISBN13:9780471486640
Taal:EN
Bindwijze:Paperback
Aantal pagina's:240
Uitgever:John Wiley & Sons Inc
Hoofdrubriek:Projectmanagement, Algemeen management
