Christoffer (Ericsson) Andersson,
Daniel (Ericsson Mobility World) Freeman,
Ian (Ericsson) James,
Andy (Ericsson) Johnston,
Staffan (Ericsson) Ljung
e.a.
John Wiley & Sons Inc
e druk, 2005
9780470017470
Mobile Media and Applications, From Concept to Cash
Successful Service Creation and Launch
Specificaties
Gebonden, 352 blz.
|
EN
John Wiley & Sons Inc |
e druk, 2005
ISBN13: 9780470017470
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'.
Specificaties
ISBN13:9780470017470
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:352
Uitgever:John Wiley & Sons Inc
Hoofdrubriek:Reclame en verkoop, Algemeen management
