Simon P. Anderson,
Joel Waldfogel,
David Stromberg
Elsevier Science
e druk, 2015
9780444636850
Handbook of Media Economics, vol 1B
Specificaties
Gebonden, blz.
|
Engels
Elsevier Science |
e druk, 2015
ISBN13: 9780444636850
Rubricering
Onderdeel van serie
Handbooks in Economics
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.
The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics.
Specificaties
ISBN13:9780444636850
Taal:Engels
Bindwijze:Gebonden
Uitgever:Elsevier Science
Serie:Handbooks in Economics
Inhoudsopgave
<p>I: Media Market Structure and Performance</p> <p>1. Preference Externalities in Media Markets. Simon Anderson and Joel Waldfogel </p> <p>2. Advertising Finance and Two Sided Business Models. Simon Anderson and Bruno Jullien </p> <p>3. Empirics of Media Markets. Steven Berry and Joel Waldfogel </p> <p>4. Economics of Advertising. Regis Renault</p> <p>5. Audience Behavior and Ad Response. Ken Wilbur </p> <p>6. Merger Policy and Regulation in Media Industries. Oystein Foros, Hans Jarle Kind and Lars Sorgard </p> <p>II: Sectors</p> <p>7. Television. Mark Armstrong and Greg Crawford </p> <p>8. Radio. Andrew Sweeting</p> <p>9. Newspapers and Magazines. Chandra Ambarish and Ulrich Kaiser </p> <p>10. Media Economics of the Internet. Martin Peitz and Markus Reisinger </p> <p>11. Privacy and the Internet. Catherine Tucker</p> <p>12. User-Generated Content. Michael Luca</p> <p>III: The Political Economy of Mass Media</p> <p>13. Media Coverage and Influence on Government. David Stromberg</p> <p>14. Media Bias in the Marketplace: Theory. Daniel Stone, Matthew Gentzkow and Jesse Shapiro </p> <p>15. Media Bias in the Marketplace: Empirics. Riccardo Puglisi and James M. Snyder </p> <p>16. Government Influence on Media: Theory. Andrea Prat</p> <p>17. Government Influence on Media: Empirics. Ruben Enikolopov and Maria Petrova </p> <p>18. The Role of Media in Finance. Paul Tetlock</p> <p>19. Media and Social and Economic Outcome. Stefano Della Vigna and Eliana La Ferrara</p>