Strategic Management and Online Selling

Name: Strategic Management and Online Selling
Author: Susanne Royer

Creating Competitive Advantage with Intangible Web Goods

Specificaties

Paperback, 272 blz. | Engels

Taylor & Francis | 1e druk, 2012

ISBN13: 9780415652001

Rubricering

Taylor & Francis 1e druk, 2012 9780415652001

Onderdeel van serie Routledge Advances in Management and Business Studies

€ 60,87

In winkelwagen

Levertijd ongeveer 10 werkdagen

Samenvatting

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.