International Business
Attitudes and Alternatives
Samenvatting
New edition of an established, well-liked core textbook
Lively, direct, accessible style and rich range of practitioner insights and real life cases bring learning to life
Excellent clear structure that leads the student through introductory macro understanding and theory, through cultural pespectives, through to strategy, functions, and finally, the future
Enriched with a range of support materials for both tutors and students

