Leah (Manchester Metropolitan University, UK) Gillooly,
Terry (University of Windsor, Canada) Eddy,
Dominic (Manchester Metropolitan University, UK) Medway
Taylor & Francis Ltd
e druk, 2024
9780367630102
Stadia Naming Rights in Sport
Specificaties
Paperback, 80 blz.
|
EN
Taylor & Francis Ltd |
e druk, 2024
ISBN13: 9780367630102
Rubricering
Onderdeel van serie
Sport Business Insights
Levertijd ongeveer 15 werkdagen
Samenvatting
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
Specificaties
ISBN13:9780367630102
Taal:EN
Bindwijze:Paperback
Aantal pagina's:80
Uitgever:Taylor & Francis Ltd
Serie:Sport Business Insights