Leah (Manchester Metropolitan University, UK) Gillooly,
Leah Gillooly,
Terry (University of Windsor, Canada) Eddy,
Terry Eddy,
Dominic (Manchester Metropolitan University, UK) Medway,
Dominic Medway
e.a.
Taylor & Francis
1e druk, 2022
9780367630089
Stadia Naming Rights in Sport
Specificaties
Gebonden, 80 blz.
|
Engels
Taylor & Francis |
1e druk, 2022
ISBN13: 9780367630089
Rubricering
Onderdeel van serie
Sport Business Insights
Levertijd ongeveer 10 werkdagen
Samenvatting
Sole focus on naming rights sponsorship in sport Accessible and concise language to attract undergraduate and practitioner audiences Translates key academic research and principles into ‘need to know’, practitioner-oriented content International focus through examples and case studies from a range of markets (not just USA) Coverage of naming rights sponsorship in professional and amateur sports settings
Specificaties
ISBN13:9780367630089
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:80
Uitgever:Taylor & Francis
Druk:1
Serie:Sport Business Insights