Edwin N. (Rochester Institute of Technology, USA) Torres,
Edwin N. Torres,
Tingting (University of Central Florida, USA) Zhang,
Tingting Zhang
e.a.
Taylor & Francis
1e druk, 2022
9780367208936
Customer Service Marketing
Managing the Customer Experience
Specificaties
Paperback, 278 blz.
|
Engels
Taylor & Francis |
1e druk, 2022
ISBN13: 9780367208936
Rubricering
Levertijd ongeveer 10 werkdagen
Samenvatting
1. Provides an overview of customer service principles, theories, and practices, and covers a range of classic and contemporary business theories
2. Includes case studies of business enterprises in various hospitality and service sectors including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, finance
3. Suggests important considerations and design concepts for businesses to introduce technological innovations in service settings
4. Learning Objectives and Discussion Questions included in every content chapter as learning aids
Specificaties
ISBN13:9780367208936
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:278
Uitgever:Taylor & Francis
Druk:1