Matthew D. (Marymount University, USA) Shank,
Matthew D. Shank,
Mark R. (Kent State University, USA) Lyberger,
Mark R. Lyberger
e.a.
Taylor & Francis
6e druk, 2021
9780367141646
Sports Marketing
A Strategic Perspective
Specificaties
Gebonden, 796 blz.
|
Engels
Taylor & Francis |
6e druk, 2021
ISBN13: 9780367141646
Rubricering
Levertijd ongeveer 10 werkdagen
Samenvatting
· Strategic approach – from goal-setting and planning to implementation and control
· Depth and breadth – substantial enough for any undergraduate or graduate course
· Cutting-edge – completely new cases and examples, and new material on e-marketing and technology
Specificaties
ISBN13:9780367141646
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:796
Uitgever:Taylor & Francis
Druk:6