J. Tréguer
Palgrave Macmillan UK
e druk, 2002
9780333984123
50+ Marketing
Marketing, Communicating and Selling to the over 50s Generations
Specificaties
Gebonden, blz.
|
Engels
Palgrave Macmillan UK |
e druk, 2002
ISBN13: 9780333984123
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, who is a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.
Specificaties
ISBN13:9780333984123
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Reclame en verkoop, Marketing
Inhoudsopgave
Introduction An Incredible Marketing Blindspot A Grey-Haired Population Consumption: the Tidal Wave of 'Grey' Abolishing Preconceptions The USA: Pioneers in Marketing to the Over 50s The Wrong Approach: How to Alienate the Over 50s The Keys to Success: How to Win Over the Over 50s Conclusion Appendix
