e-Shock the New Rules

Name: e-Shock the New Rules
Author: Kenneth A. Loparo

The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers

Specificaties

Paperback, blz. | Engels

Palgrave Macmillan UK | e druk, 2000

ISBN13: 9780333946015

Rubricering

Palgrave Macmillan UK e druk, 2000 9780333946015

€ 61,99

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Levertijd ongeveer 8 werkdagen

Samenvatting

e-shock and e-shock 2000 proved themselves to be landmark books that revolutionised the way major retailers and manufacturers look at the strategic opportunities for e-commerce. But in the online world nothing is static - and now there is a new game in town. To keep pace with the rapid rate of change and developments in e-commerce, Michael de Kare-Silver has radically revised and updated e-Shock 2000 and added a vital new strategy section - The New Rules of e-Commerce Success.

Specificaties

ISBN13:9780333946015

Taal:Engels

Bindwijze:paperback

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Economie, Computer en informatica

Inhoudsopgave

The New Rules for e-Commerce Success Overview; the Key Conclusions Definitions and Consumer Trends Learning From the Pioneers in Electronic Selling Future Growth of Electronic Shopping: Look Out for 2005! The ES Test: How to Tell How Much Your Business is Going to be Affected How can Retailers Respond ? Ten Strategic Options for Retailers The Store of the Future Rapidly Improving Technology meets Growing Consumer Demand The World is Changing: Assets to Knowledge Structural Difficulties with the Internet will be Overcome How Can Manufacturers Respond ? Manufacturers' Ten Strategic Options The New Marketing Imperatives: Marketing in the Electronic Age Setting the Strategy and Mobilising the Organisation The Next Wave of Electronic Shopping Appendices