Competitive Strategies for Service Organisations
Specificaties
Gebonden, blz.
|
Engels
Macmillan Education UK |
e druk, 1999
ISBN13: 9780333716809
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.
Specificaties
Inhoudsopgave
Key Themes in the Global Service Economy.- Defining Service Organisations.- The Development of Strategic Planning.- Strategic Management Models, Tools and Techniques.- The Application of Strategic Management in the Service Sector.- The Development of Strategic Planning.- Three Case Studies.