Peter Doyle,
Phillip Stern
Prentice Hall
4e druk, 2006
9780273693987
Marketing management en strategy
Specificaties
Paperback, 464 blz.
|
Engels
Prentice Hall |
4e druk, 2006
ISBN13: 9780273693987
Rubricering
Verwachte levertijd ongeveer 11 werkdagen
Samenvatting
Deze vierde editie van 'Marketing Management and Strategy' is een beknopte, praktische managementgids met de laatste ideeën op het gebied van marketing en strategie.
Specificaties
ISBN13:9780273693987
Trefwoorden:strategische marketing
Taal:Engels
Bindwijze:paperback
Aantal pagina's:464
Uitgever:Prentice Hall
Druk:4
Hoofdrubriek:Marketing
Inhoudsopgave
1. Management: objectives and tasks
2. The customer-led business
3. Segmentation, positioning and the marketing mix
4. Strategic market planning
5. Market dynamics and competitive strategy
6. Building successful brands
7. Innovation and new product development
8. Pricing policy: delivering value
9. Communications strategy
10. Managing personal selling
11. Managing marketing channels
12. Marketing in service businesses
13. Turnaround management
14. Marketing in the twenty-first century
2. The customer-led business
3. Segmentation, positioning and the marketing mix
4. Strategic market planning
5. Market dynamics and competitive strategy
6. Building successful brands
7. Innovation and new product development
8. Pricing policy: delivering value
9. Communications strategy
10. Managing personal selling
11. Managing marketing channels
12. Marketing in service businesses
13. Turnaround management
14. Marketing in the twenty-first century
Anderen die dit boek kochten, kochten ook
-
Peter Doyle€ 54,60 -
Jos Burgers€ 21,50
-
Chantal Smink€ 29,99
-
Stijn van Boxtel€ 32,99
-
Patrick Petersen€ 17,99
-
Nicol Tadema€ 27,50
