Luxury Fashion Branding

Trends, Tactics, Techniques

Specificaties
Gebonden, blz. | Engels
Palgrave Macmillan UK | e druk, 2007
ISBN13: 9780230521674
Rubricering
Palgrave Macmillan UK e druk, 2007 9780230521674
€ 86,39
Levertijd ongeveer 8 werkdagen

Samenvatting

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Specificaties

ISBN13:9780230521674
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Introduction A Question of Luxury What is in a Name? The History of Luxury Fashion Branding The Luxury Fashion Consumer Luxury Retail Design & Atmosphere The Art of Building and Managing a Luxury Brand Digital Luxury Le New Luxe Customise Me! The Luxury Fashion Business Model Case Illustrations
€ 86,39
Levertijd ongeveer 8 werkdagen

Rubrieken

    Personen

      Trefwoorden

        Luxury Fashion Branding