Changing the Rules of the Game

Name: Changing the Rules of the Game
Author: S. Hotho

Economic, Management and Emerging Issues in the Computer Games Industry

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2013

ISBN13: 9780230303539

Rubricering

Palgrave Macmillan UK e druk, 2013 9780230303539

€ 64,45

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Samenvatting

The computer games industry is one of the most vibrant industries today whose potential for growth seems inexhaustible. This book adopts a multi-disciplinary approach and captures emerging trends as well as the issues and challenges faced by businesses, their managers and their workforce in the games industry.

Specificaties

ISBN13:9780230303539

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Mens en maatschappij

Inhoudsopgave

Introduction Hotho, McGregor Emerging Perspectives Chapter 1 Champion Problematizing a Homogenous Spatial Logic Chapter 2 White and Searle Commercial Business Models Chapter 3 Zackariasson and Wilson The Role of the Consumer Chapter 4 McGregor Business Growth, the Internet and Risk Management Chapter 5 Hotho 'Some Companies are Fine One Day and Gone the next' Chapter 6 Zackariasson The Role of Creativity Chapter 7 Shaw and Homan HR Issues in the Computer Games Industry Chapter 8 Stacey, Thomas and Nandhakumar How Funny Are Games Chapter 9 McNeish Critical Perspectives on the Games Industry Chapter 10 Comas and Tschang Brief History, Tumultuous Present, and Uncertain Future of Virtual Worlds

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