Global Latinas

Table of Contents Foreword Preface Acknowledgements Introduction: The emergence of the Global Latina Chapter 1: Leaders of Global Latinas – long-term planners and flexible visionaries Chapter 2: Brazil's 'national champions' – beyond privatization Chapter 3: Mexico's Global Latinas – betting on the US? Chapter 4: Business model innovation in Latin America – making the unusual usual Chapter 5: Latin America as a brand – hard sell and soft sell Chapter 6: Asia's challenge to Latin America – cooperation and competition Chapter 7: From Global Latina to corporate citizen – is inequality a business issue? Conclusion: Global Latinas and Globalization 3.0 Appendix Endnotes References Index