V. Koller
Palgrave Macmillan UK
e druk, 2004
9780230217072
Metaphor and Gender in Business Media Discourse
A Critical Cognitive Study
Specificaties
Paperback, blz.
|
Engels
Palgrave Macmillan UK |
e druk, 2004
ISBN13: 9780230217072
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Specificaties
ISBN13:9780230217072
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Woordenboeken en taal
Inhoudsopgave
List of Tables and Figures Acknowledgements List of Abbreviations Introduction: Masculinized Metaphors Theory: A Critical Cognitive Framework for Metaphor Research Method: Quantitative and Qualitative Analyses of Metaphor Business Media on Marketing: Metaphors of War, Sports and Games Business Media on Mergers and Acquisitions: Metaphors of Evolutionary Struggle Conclusion: Gender-neutral Metaphors Appendix: Corpus Data Notes Bibliography Index