M. Bergstrom
Palgrave Macmillan US
e druk, 2012
9780230120624
All Eyes East
Lessons from the Front Lines of Marketing to China's Youth
Specificaties
Gebonden, blz.
|
Engels
Palgrave Macmillan US |
e druk, 2012
ISBN13: 9780230120624
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.
Specificaties
ISBN13:9780230120624
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan US
Hoofdrubriek:Reclame en verkoop, Marketing
Inhoudsopgave
Acknowledgements Introduction 1. The New (R)evolutionaries: 70s, 80s, and 90s Generations 2. Progress: Mapping New Roads to Success 3. Tipping Gender: From Boys Rule to Girl Power 4. About Face: Seeing New Beauty Codes 5. Speaking Up: The Seeds of Activism 6. Creative Sub-cultures: Building Outside The Mainstream 7. Re-branding Chineseness: New China, New Identity
