<p>Part One: Evolution of the methods used for sensory profiling <br>1. The use of rapid sensory methods in R&D and research: an introduction / J. Delarue<br>2. Alternative methods of sensory testing: advantages and disadvantages / H. Stone<br>3. Measuring sensory perception in relation to consumer behavior / J.E. Hayes<br>4. Insights into measuring emotional response in sensory and consumer research / M. Ng, J. Hort<br>5. Expedited procedures for conceptual profiling of brands, products and packaging / D.M.H. Thomson </p> <p>Part Two: Rapid methods for sensory profiling <br>6.Flash Profile, its evolution and uses in sensory and consumer science / J. Delarue<br>7. Free sorting as a sensory profiling technique for product development / P. Courcoux, E.M. Qannari, P. Faye <br>8.Free multiple sorting as a sensory profiling technique / C. Dehlholm <br>9.Napping and sorted Napping as a sensory profiling technique / S. Lê, T.M. Lê, M. Cadoret <br>10. Polarized sensory positioning (PSP) as a sensory profiling technique / E. Teillet<br>11. Check-all-that-apply (CATA) questions with consumers in practice: experimental considerations and impact on outcome / G. Ares, S.R. Jaeger<br>12. Open-ended questions in sensory testing practice / B. Piqueras-Fiszman <br>13. Temporal dominance of sensations (TDS) as a sensory profiling technique / N. Pineau, P. Schilch <br>14. Ideal profiling as a sensory profiling technique / T. Worch, P.H. Punter<br> <br>Part Three: Applications in new product development and consumer research<br>15. Adoption and use of Flash Profiling in daily new product development: a testimonial / C. Petit, E. Vanzeveren <br>16. Improving team tasting in the food industry / M. Rogeaux <br>17. Alternative methods of sensory testing: working with chefs, culinary professionals and brew masters / M.B. Frøst, D. Giacalone, K.K. Rasmussen<br>18. Sensory testing with flavourists: challenges and solutions / B. Veinand <br>19. Projective Flash Profile from experts to consumers: a way to reveal fragrance language / S. Ballay, E. Loescher, G. Gazano<br>20. Use of rapid sensory methods in the automotive industry / D. Blumenthal, N. Herbeth<br>21. Testing consumer insight using mobile devices: a case study of a sensory consumer journey conducted with the help of mobile research / D. Lutsch, R. Möslein, M. Strack, S. Kunze<br> <br>Part Four: Applications in sensory testing with specific populations and methodological consequences<br>22. Sensory testing in new product development: working with children / S. Nicklaus <br>23. Sensory testing in new product development: working with older people / I. Maitre, R. Symoneaux, C. Sulmont-Rossé <br>24. Empathy and Experiment™: dealing with the algebra of the mind to understand and change food habits 509 / H.R. Moskowitz, M. Reisner, L. Ettinger. Lieberman, B. Batalvi, M. Beg</p> <p>Index</p>