<p>1. Introduction </p> <p>Part 1: Market Outlook, Factors and Trends<br>2. Wine sector: definitions and nuances from global to country analysis: A comparison between Old World, New World and Emerging Wine Countries from 2005 to current <br>3. Global trends in wine production and retailing <br>4. Consumer behavior towards wine products<br>5. R&D, the myth: where is research going? What is the role of consumer science as a business tool in the wine sector?</p> <p>Part 2: New and innovative products: the role of consumer science<br>6. Ignoring Consumer Science? Three Cases from Austria about Philosophies, Gut Feeling and Intuitive Decision Making <br>7. What is the role of CS in helping new products development?<br>8. What are the benefits for a company that employs consumer science in product/process innovation? </p> <p>Part 3: Sustaining the growth: consumer science and market growth<br>9. How can CS be employed in a market growth strategy? <br>10. How can CS be used for producing info that can be employed in strategy making?</p> <p>Part 4: Mature products in a mature business<br>11. Rebranding Wine Using Sensory Profiling Data: A Case Study <br>12. How can firms use CS when their products achieve the peak of the product life cycle and they get into the decline phase?<br>13. How can firms transform their dog (BCG matrix) products into profitable ones by employing CS?</p> <p>Part 5: Interpreting market dynamics and demand: consumer science as a means to achieve strategic information<br>14. How can CS be used for gaining info about consumers and the market? <br>15. How do firms process info?<br>16. How do firms use consumer science to optimize internal information flows and communication<br>17. Conclusion</p> <p>Appendix<br>Further insights on methodological tools adopted in this book</p>
