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How to Do Everything with Podcasting

Specificaties
Paperback, blz. | Engels
McGraw-Hill Education | e druk, 2007
ISBN13: 9780072263947
Rubricering
McGraw-Hill Education e druk, 2007 9780072263947
Verwachte levertijd ongeveer 11 werkdagen

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees. Subscribe to, download, and listen to podcasts
Get the right hardware and software Plan, record, edit, and release your own podcast Incorporate music, sweeps, interviews, and other elements Connect with listeners using blogs, live chats, and user-created contentProfit from your podcast through advertising, networking, and merchandisingTap into support services for help with production, hosting, bandwidth, and moreCreate customer-focused or business-to-business podcasts

Specificaties

ISBN13:9780072263947
Taal:Engels
Bindwijze:paperback

Inhoudsopgave

<H4>Foreword<H4>Acknowledgments<H4>Introduction<H2>Part I: Get Started with Podcasting<H3>Chapter 1: What Is Podcasting?<H3>Chapter 2: Who Is Podcasting and Why<H3>Chapter 3: Find Podcasts that Suit Your Interests<H3>Chapter 4: Download and Subscribe to Podcasts<H3>Chapter 5: Listen to Podcasts<H2>Part II: Produce Your First Podcast<H3>Chapter 6: Get the Hardware You'll Need<H3>Chapter 7: Get the Software You'll Need<H3>Chapter 8: Record Your First Podcast<H3>Chapter 9: Edit Your Podcast<H3>Chapter 10: Release Your Podcast<H2>Part III: Refining Your Podcast<H3>Chapter 11: Determine What Your Podcast Should Accomplish<H3>Chapter 12: Define Your Audience<H3>Chapter 13: Decide on Your Approach<H3>Chapter 14: Incorporate Standard Podcast Elements<H3>Chapter 15: Connect with Listeners<H2>Part IV: Make Money with Your Podcast <H3>Chapter 16: Make Money from Your Podcast Through Advertising and Other Means<H3>Chapter 17: Reach Out to Podcast Networks<H3>Chapter 18: Sell Merchandise Through Your Podcast<H3>Chapter 19: Tap into Podcasting Support Services<H2>Part V: Use a Podcast As a Business Communication Tool<H3>Chapter 20: Where Podcasting Fits in the Business World<H3>Chapter 21: Your First Business Podcasts<H3>Chapter 22: Podcast to Your Customers and Other Customers <H3>Chapter 23: Podcast to Build Your Company's Reputation<H3>Chapter 24: Produce a Business-to-Business Podcast<H3>Chapter 25: Use Internal Podcasts in Your Business<H3>Chapter 26: Use a Podcast to Help Your Small Business Compete<H4>APPENDIX A: LEGAL CONSIDERATIONS<H4>APPENDIX B: A GUIDE TO PODCASTING RESOURCES<H4>APPENDIX C: PODCASTING GLOSSARY<H4>INDEX

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        How to Do Everything with Podcasting