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Manager's Guide To Business Writing 2/E

Specificaties
Paperback, blz. | Engels
McGraw-Hill Education | 2e druk, 2011
ISBN13: 9780071772266
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McGraw-Hill Education 2e druk, 2011 9780071772266
€ 24,96
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Samenvatting

Write every business correspondence with speed, precision, and power

The number one prerequisite for effective management is effective communication—and writing is a critical part of it. Simply put, whether it’s a quick e-mail or a 20-page report, your writing is a reflection of you—and people will make judgments accordingly.

Manager’s Guide to Business Writing, Second Edition, provides everything you need to give colleagues, customers, and other stakeholders the most information accurately and quickly. Learn how to express yourself as a serious professional by writing everything with clarity, quality, and decisiveness.

Manager’s Guide to Business Writing teaches you how to:Know your audience and your purpose before you start writingEngage readers’ curiosity from the first sentenceCompose instructions that are easy to understand and followWrite effectively on social media platforms and blogsMaster the foundations of effective writing—grammar, sentence structure, spelling, and style

Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative features to help you navigate each page:

- Clear definitions of key terms and concepts
- Tactics and strategies for applying writing skills to management issues
- Tricks of the trade for crafting clear and effective documents
- Examples of successful business writing
- Cautions for when things can go wrong in composing memos, e-mails, and reports
- Practical advice for avoiding common errors
- Specific procedures for planning and executing your writing on the job

Specificaties

ISBN13:9780071772266
Taal:Engels
Bindwijze:paperback
Druk:2

Inhoudsopgave

<p><strong>Preface</strong></p><p><strong>1. Write for Your Readers</strong><br>Know Your Readers<br>What If You Don’t Know Your Readers?<br>Check for Readability<br>Write from the Reader’s Perspective<br>Build Reader Rapport<br>Come to Terms with Gender<br>Manager’s Checklist for Chapter 1</p><p><strong>2. From Purpose Through Process</strong><br>Know Your Single Purpose<br>Writing in Four Stages<br>Five-Step Revision and Edit<br>Help for Your Grammar<br>Manager’s Checklist for Chapter 2</p><p><strong>3. The Power of Words to Express, Not Impress</strong><br>Make It Clear, Economical, and Straightforward<br>Avoid Trite Phrases, Clichés, and Jargon<br>Accentuate the Positive<br>Make It Active<br>Avoid Typographical Excess<br>Avoid Noun and Adjective Stacks<br>Choices and Consideration<br>Manager’s Checklist for Chapter 3</p><p><strong>4. Structure Your Writing to Reach Your Reader</strong><br>Techniques to Engage the Reader<br>Traditional Letter Form<br>E-Mail Form<br>Tips for Writing at Chip Speed<br>Five Formats for Letters and E-Mail<br>Manager’s Checklist for Chapter 4</p><p><strong>5. The Power of Visuals, White Space, and Headings</strong><br>Visuals: Into the Head Through the Eyes<br>White Space: Making the Most of Nothing<br>Headings: Signposts and Signals<br>Summary<br>Manager’s Checklist for Chapter 5</p><p><strong>6. Writing Basics: Grammar and Style</strong><br>Style<br>Vocabulary<br>Grammar<br>Spelling<br>Punctuation<br>Layout<br>Going Beyond This Book<br>Manager’s Checklist for Chapter 6</p><p><strong>7. How to Start and Stop</strong><br>Gaining Attention<br>Effective Openings<br>Holding Your Readers<br>Ending Strong<br>Manager’s Checklist for Chapter 7</p><p><strong>8. Writing for Social Media</strong><br>Blogs<br>Tweeting<br>Facebook<br>Summary<br>Manager’s Checklist for Chapter 8</p><p><strong>9. Zero-Based Writing</strong><br>Move from Assumptions to Perspective<br>Master Process Writing<br>Write Clear, Practical Descriptions<br>Write Simple Instructions<br>Manager’s Checklist for Chapter 9</p><p><strong>10. Dealing with Tough Situations</strong><br>Breaking Bad News<br>Reacting to a Predicament<br>Above All, Do No Harm<br>Turning Negatives into Positives<br>Competence and Confidence<br>Manager’s Checklist for Chapter 10</p><p><strong>11. Reports, Reports, Reports</strong><br>Basics for All Reports<br>Occasional Report<br>Activity Report<br>Status or Progress Report<br>Formal Report<br>Evaluating Your Report<br>Manager’s Checklist for Chapter 11</p><p><strong>12. Persuading Your Readers</strong><br>How to Persuade in Three Difficult Steps<br>Ten Rules of Persuasion<br>Use a Problem/Solution Format<br>Write Powerful Proposals<br>Conclusion<br>Manager’s Checklist for Chapter 12</p><p><strong>Appendix. Postscript: Top 10 Tips for Writing Well in Business</strong></p><p><strong>Index</strong></p>
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        Manager's Guide To Business Writing 2/E