Business Lessons from the Edge: Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business

INTRODUCTION<br>Chapter 1: Unique Is Only the Beginning<br>Section I: Personal Excellence<br>Chapter 2: Grow Up to Be a Cowboy—Honor Your Passion<br>Chapter 3: Flailing Means You’re Not Good at It—Know Your Limitations<br>Chapter 4: But Can You Backflip in the Boardroom?—Welcome Humility <br>Chapter 5: Don’t Bail Your Board—Exude Integrity<br>Chapter 6: Crash Alone, or Win with a Voice in Your Head—To Be a Top Performer, Get Coached<br>Chapter 7: Give Your Head Some Air—Liberate Your Ideas<br>Chapter 8: Spawn New Tricks—Be a Stimulus for Passion<br>Chapter 9: Climb as Soon as the Weather Breaks—Be Ready to Seize Opportunity<br>Chapter 10: Roll with the Fall—Practice Resilience<br>Chapter 11: Stretch If You’re Too Short—Never Give Up<br>Section II: Team Leadership<br>Chapter 12: “I” Does Not Save the Day—Your Team is Critical<br>Chapter 13: Why Doom Yourself to Failure?—Abhor Mediocrity and Average Behavior<br>Chapter 14: Wear Gloves If Your Hands are Cold—Eliminate the Victim Mentality<br>Chapter 15: Let Your Horse Read You—Influence Others with Your Behaviors and Results<br>Chapter 16: Help Them to Summit with You—Create Ways for People to Achieve More as Part of the Team than by Going It Alone<br>Chapter 17: Ski the Best Path, Not the Straightest—Maintain Situational Awareness<br>Chapter 18: Feel the Rush on the Way to the Medal Stand—Celebrate Your Victories<br>Section III: Team Excellence<br>Chapter 19: Add Ten Feet to Your Jump—Insist on Goal Clarity<br>Chapter 20: Think the Rush, Don’t Just Feel It—See Risk as a Tool, Not a Threat<br>Chapter 21: Grapple Like a Chess Master—Manage Risk with Contingency Thinking<br>Chapter 22: Think Like a Pilot—Focus Yields Efficiency<br>Chapter 23: Take the Extra Step—Push to the Edge<br>Chapter 24: Try Groping in the Dark—Be Fluid<br>Chapter 25: “Dude, What’s Up with the Bull Riding?”—Focus Outward<br>Chapter 26: A Great Ride Isn’t Going to Be an Easy Ride—You Have to Find a Way<br>Conclusion Appendix: Bios of Featured Athlete-Executives<br>Glossary<br>