Emotion Marketing: The Hallmark Way of Winning Customers for Life

<H2> Part One: Why Emotion Marketing Works.<H3> Chapter 1: The Business Case for Emotion Marketing.<H3> Chapter 2: The Value Star - A Model for Emotion Marketing.<H2> Part Two: What Emotion Marketing Is All About.<H3> Chapter 3: Emotional E: Equity.<H3> Chapter 4: Emotional E: Experience.<H3> Chapter 5: Emotional E: Energy.<H3> Chapter 6: Product and Money - The Rational Side of the Value Star.<H2> Part Three: How to Put Emotion Marketing to Work. <H3> Chapter 7: Building Customer Relationships That Last.<H3> Chapter 8: Emotion in Marketing Communications.<H3> Chapter 9: Emotion Marketing on Internet.<H3> Chapter 10: The Other E - Employees.<H3> Chapter 11: Emotion Marketing - An Action Plan.