Product Strategy for High Technology Companies

Specificaties
Gebonden, blz. | Engels
McGraw-Hill Education | 2e druk, 2000
ISBN13: 9780071362467
Rubricering
McGraw-Hill Education 2e druk, 2000 9780071362467
Verwachte levertijd ongeveer 11 werkdagen

Specificaties

ISBN13:9780071362467
Taal:Engels
Bindwijze:gebonden
Druk:2

Inhoudsopgave

<h2> Part I: Framework for Product Strategy.</h2><h3> 1. Strategy Requires Vision.</h3><h3> 2. Aligning Vision and Strategy.</h3><h3> 3. Building the Foundation: Product Platform Strategy.</h3><h3> 4. Defining the Offerings: Product Line Strategy.</h3><h3> 5. Addressing Market Realities: the MPP Framework.</h3><h3> 6. Successful Expansion Paths: The Leveraged Expansion Framework.</h3><h2> Part II: Competitive Strategy.</h2><h3> 7. Achieving Sustained Differentiation Using Vectors of Differentiation.</h3><h3> 8. Product Pricing Strategy.</h3><h3> 9. Taking Advantage of First-to-Market and Fast-Follower Strategies.</h3><h3> 10. Thinking Globally About Product Strategy.</h3><h3> 11. Understanding the Opportunities and Risks of Cannibalization.</h3><h2> Part III: Growth Strategies.</h2><h3> 12. Highways to Rapid Growth.</h3><h3> 13. Growth Through Acquisitions.</h3><h3> 14. Growth Through New Ventures.</h3><h3> 15. Growth Through Innovation.</h3><h2> Part IV: The Process of Product Strategy.</h2><h3> 16. Strategic Balance and Portfolio Management.</h3><h3> 17. Process Elements.</h3>

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        Product Strategy for High Technology Companies