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paperbackEngels9789811351044 12-12-2018
This Pivot reconsiders the controversial literary figure of Lin Shu and the debate surrounding his place in the history of Modern Chinese Literature. Although recent Chinese mainland research has recognized some of the innovations introduced by Lin Shu, he has often been labeled a 'rightist reformer' in contrast to 'leftist reformers' such as Chen Duxiu and the new wave scholars of the May Fourth Movement.  Meer
74,19
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paperbackEngels9789811351846 9-12-2018
This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse.  Meer
60,99
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paperbackEngels9789811352003 9-12-2018
This pivot considers the dissemination of public health terms in Chinese scientific research and printed media. Bringing together quantitative and qualitative analysis from corpus linguistics, translation studies, contrastive linguistics to bear on the study of specialised public health translation, it provides key insights into the translation of key public health policy materials produced by authoritative international health agencies like the World Health Organisation (WHO).  Meer
61,99
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paperbackEngels9789811352072 9-12-2018
This book presents empirical findings that reveal various teaching strategies and responses from two sub-cultural groups of students, i.e. local Hong Kong and Mainland students, with regard to their English studies.  Meer
60,99
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paperbackEngels9789811355882 12-1-2019
This book conducts a thorough investigation of the variation in tone sandhi patterns of Shanghai and Wuxi Wu using quantitative rating experiments. Although Shanghai Wu has been well documented, to date there has never been any quantitative study that systematically investigates the factors that influence variability – a research gap this book fills.  Meer
120,99
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paperbackEngels9789811356650 4-1-2019
Already the focus of much interest for 50 years, the study of foreign language learning anxiety (FLLA) still remains a popular research topic among scholars in Western countries.  Meer
60,99
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paperbackEngels9789811356735 4-1-2019
This book presents an innovative teaching experiment and an analytical study of critical thinking and the sociocultural theory of learning to illustrate the cognitive learning development mechanisms.  Meer
108,99
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paperbackEngels9789811356773 9-2-2019
This monograph examines how higher education(HE) institutions construct ‘professional identities’ in the classroom, specifically how dominant discourses in institutions frame the social role, requisite skills and character required to practice a profession, and how students navigate these along their academic trajectories.  Meer
60,99
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gebondenEngels9789811361074 25-2-2019
This book examines three metafunction meanings in subtitle translation with three research foci, i.e., the main types of cross-modal interrelation, the primary function of semiotic interplay, and the key linguistic components influencing the subtitles.  Meer
108,99
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paperbackEngels9789811361654 19-8-2020
This is the first book to apply multimedia tools to economic and business storytelling. By examining the journalism essentials as well as the advanced multimedia skills, it helps readers use the latest technological tools to integrate multimedia elements into traditional news coverage.  Meer
144,99
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gebondenEngels9789811363429 13-3-2019
This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society.  Meer
108,99
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gebondenEngels9789811366529 29-5-2019
Written with an emphasis on instruction, policy, practice, and assessment, this book focuses on English literacy at the pre-primary/primary, secondary, and university level, and discusses literacy policies in the region.  Meer
122,99
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gebondenEngels9789811366840 16-5-2019
This book examines China’s role and its cultural productions in the process of environmental destruction and transformation, focusing on how various cultural media play a significant role in shaping and reproducing Chinese subject formation in relation to changing ecological conditions.  Meer
183,99
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paperbackEngels9789811090714 31-3-2018
The Chinese government has long kept tight control on both traditional and new media to prevent potential challenges to its authority. But, for better or worse, China has now reached a stage where it is difficult to exercise political hegemony through laws and regulations and the control of the mass media.  Meer
120,99
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paperbackEngels9789811090943 27-3-2019
With an argument for embedding nonverbal delivery in speaking assessment as a point of departure, this book seeks to validate a proposed rating scale for incorporating nonverbal delivery and other conventional dimensions into speaking assessment with a mixed-methods approach.  Meer
120,99
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paperbackEngels9789811091179 27-3-2019
This book focuses on how instruction affects English learners’ use of Theme and thematic progression (thematic organization). While thematic organization in learner English has been extensively studied, little research has been done to investigate the effects of instruction on the use of Theme and thematic progression.  Meer
60,99
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paperbackEngels9789811091285 31-3-2018
This book presents an in‐depth study of assessment innovation and its impact on teaching and learning. The context is New Zealand, and the focus is additional languages other than English and the recent introduction of a radical new assessment of students’ spoken proficiency, called interact.  Meer
60,99
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paperbackEngels9789811091513 7-6-2018
This book offers a comprehensive survey of the major parts of speech in Mandarin. Seeking to identify the sets of universal and language-specific categories, it compares the range of categories available in Mandarin and the Indo-European languages and establishes six universal categories – nouns, verbs, adjectives, adverbs, prepositions and conjunctions – and three language-specific ones, namely classifiers, localizers and sentence-final particles.  Meer
60,99
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gebondenEngels9789811642258 6-2-2022
This book provides interdisciplinary perspectives on task-based language teaching (TBLT) and task-based language assessment (TBLA) in English as a second language (ESL) context.  Meer
180,99
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paperbackEngels9789811092220 22-4-2018
This book introduces an ethnographic case study of two English majors of ethnic minority at YUN, a local university of nationalities in southwest China.  Meer
120,99
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