Schoolboeken

Saar Bossuyt, Jessica Domen, Sarah Vullers

Consumentengedrag, de essentie met MyLab NL toegangscode

Consumentengedrag, de essentie is een praktische introductie in het vakgebied van consumentengedrag. Het vakgebied geeft inzicht in beslissingen bij het kopen, gebruiken en afdanken van producten. Door te begrijpen wat consumenten drijft en hun denkpatronen te herkennen, kunnen bedrijven hun aanbod en strategieën beter afstemmen op de behoeften van de klant. Wie consumenten beter begrijpt, kan een diepere connectie met hen maken. Het boek maakt (aankomende) professionals op een toegankelijke manier bekend met de relevantste kernconcepten en inzichten op het gebied van consumentengedrag. Aan de hand van het Messy Middle-model behandelen de auteurs het volledige proces van beslissingen nemen, aankopen doen en ervaringen na de aankoop.Consumentengedrag, de essentie is geschreven voor hogeschoolstudenten die een opleiding volgen zoals marketing, communicatie, bedrijfskunde, commerciële economie en psychologie. Daarnaast is het boek geschikt voor professionals die hun kennis over consumentengedrag willen verdiepen, zoals marketeers, ondernemers of bedrijfsleiders. Saar Bossuyt is sinds 2018 docent-onderzoeker bij Hogeschool UCL in Leuven, waar ze de vakken consumentengedrag en strategic market analysis doceert. Jessica Domen is sinds 2019 docent marketing econsumentengedrag aan de Hogeschool Odisee. Sarah Vullers werkt sinds 2011 als docent aan de Hogeschool VIVES in Kortrijk, waar ze vakken als communicatiestrategie, reclamepsychologie en consumentengedrag doceert..
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Schoolboeken

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gebondenEngels9781137449399 14-10-2014
In EFL contexts, an absence of chances to develop fluency in the language classroom can lead to marked limitations in English proficiency. This volume explores fluency development from a number of different perspectives, investigating measurements and classroom strategies for promoting its development.  Meer
126,62
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gebondenEngels9781137469984 11-7-2016
Global university rankings are now more than a decade old and this book uses the data they have produced to examine how the international landscape of universities has changed over the years.  Meer
98,70
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paperbackEngels9781137493613 5-2-2013
This is the first book to critically analyze the future of higher education systems in the four BRIC countries - Brazil, Russia, India and China - and the USA, analyzing academic salaries, contracts and working conditions and how national policy will affect the academic profession in each context.  Meer
126,62
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gebondenEngels9781137519948 5-11-2015
Gordon shows how we can use assessment to support teaching and develop students' competencies. Between 2011 and 2013, Gordon chaired an interdisciplinary commission of scholars and thinkers, who connected transformative research and ideas on learning, teaching, measurement, the nature of tests, intelligence, capability, technology, and policy.  Meer
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gebondenEngels9781137529794 26-1-2017
This book focuses on how to improve the teaching and learning of primary level mathematics education within resource-constrained contexts. It builds on two large numeracy projects within South Africa which speak to broader, global concerns and highlight how research and development not only enables one to meet ethical imperatives but also explore how further interventions can be developed.  Meer
126,62
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gebondenEngels9781137544483 15-6-2016
This book examines how Massachusetts Normal Art School became the alma mater par excellence for generations of art educators, designers, and artists. The founding myth of American art education is the story of Walter Smith, the school’s first principal.  Meer
154,54
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gebondenEngels9781137553119 17-6-2016
This book outlines how undergraduate students engage with civic and community projects and how this can be encouraged by their universities. It also explores how universities can build on this involvement and develop undergraduates' civic and democratic capacities, including programmatic strategies and conceptual frameworks for understanding the students' activities.  Meer
168,50
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paperbackEngels9781137528353 30-6-2015
Leading historians provide new insights into the founding generation's views on the place of public education in America. This volume explores enduring themes, such as gender, race, religion, and central vs.  Meer
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PaperbackEngels9781138274228 3-10-2016
Throughout history, fashion has emerged as one of the most powerful driving forces determining the political, economic and social ramifications of the production, distribution and circulation of goods.  Meer
75,36
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paperbackEngels9781264274789 30-3-2022
Proven and practical strategies for success on the Reading, Writing and Language Skills sections of the SAT—completely revised and updated for the latest version of the exam There are many comprehensive SAT prep books out there, but if you are looking to master specific skills and increase your score, Top 50 SAT Reading, Writing & Language Skills, Third Edition offers the most effective study strategy.  Meer
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paperbackEngels9781264285655 26-1-2023
Everything You Need to Get the Score You Want on the HSPT, or TACHS We’ve put our proven expertise into McGraw Hill Catholic High School Entrance Exams to make sure you’re fully prepared for any of these difficult exams.  Meer
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paperbackEngels9781264585595 14-6-2022
This engaging vocabulary workbook for 6th, 7th, and 8th graders makes learning vocabulary skills fun! Colorful, dynamic, and filled with engaging puzzle-format worksheets, McGraw Hill Vocabulary Grades 6-8, Third Edition provides a fun learning experience for your child to learn and practice the skills they need to do well in school and on standardized tests, or as an integral part of their homeschooling curriculum.  Meer
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paperbackEngels9781349434015 25-10-2012
Asia is rapidly developing a wide variety of regional organizations and interactive patterns, reflecting in large part its increasing role in the global economic and political engagements.  Meer
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paperbackEngels9781349439027 1-1-2013
Some scholars argue that education systems across the western world are becoming increasingly similar due to the influence of transnational discourses and organizations.  Meer
126,62
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paperbackEngels9781349440917 31-8-2012
There are currently no books on Catholic higher education that offer a theological foundation for academic freedom. This book presents a theologically grounded understanding of academic freedom that builds on, extends, and completes the prevailing secular understanding for Catholic higher education.  Meer
63,80
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paperbackEngels9781349450138 1-1-2014
Can universities continue to play a major role in advancing social justice today? This volume illuminates key aspects of social justice as a theoretical project and as a set of practical challenges.  Meer
126,62
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paperbackEngels9781349459568 12-9-2013
Saving Black Colleges makes clear the challenges, opportunities, and prospects for change historically black colleges and universities now face. Schexnider, the former chancellor of Winston-Salem State University, details what he could and could not accomplish, examines how these issues affect other HBCUs, and outlines a practical way forward.  Meer
126,62
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paperbackEngels9781349468515 19-11-2013
Duncan and Conner demonstrate how collaborative research on early childhood education results in gains for educators, researchers, and children alike.  Meer
63,80
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paperbackEngels9781349477388 21-5-2014
Web-based school collaboration has attracted the sustained attention of educators, policy-makers, and governmental bodies around the world during the past decade.  Meer
63,80
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paperbackEngels9781349628490 30-9-2000
This is a lively study of the autobiographical instinct in a variety of 16th and 17th century modes of writing in English, from letters and memoirs to pastoral, polemic and street ballads.  Meer
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