Economie

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Ardi Kolah

Essential Law for Marketers

GebondenEngels9781138441118 12-7-2017

Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Meer

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Diana Luck

CIM Coursebook Assessing the Marketing Environment

GebondenEngels9781138441170 29-6-2017

�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. Meer

246,18

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Critical Marketing

GebondenEngels9781138441194 20-11-2017

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. Meer

253,19

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James Colborn

Search Marketing Strategies

GebondenEngels9781138441217 11-7-2017

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. Meer

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Making Marketing Happen

GebondenEngels9781138441248 13-12-2021

'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be fine in theory, but hard to apply to my special market. Meer

225,17

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Divya Srinivasan Sridhar

Direct Pay

GebondenEngels9781138445093 27-7-2017

Direct Pay: A Simpler Way to Practice Medicine examines the direct pay business model as a policy alternative and potential policy solution to the economic, technological, and sociocultural problems that have emerged for practicing physicians as a result of the Affordable Care Act. Meer

239,18

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Engaging With Stakeholders

GebondenEngels9781138325579 21-8-2018

Engaging with Stakeholders: A Relational Perspective on Responsible Business contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of shared understanding, expectations, and viewpoints, through honest, continued dialogue between stakeholders and company management. Meer

73,84

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Contribution of Family Medicine to Improving Health Systems

GebondenEngels9781138447318 27-7-2017

This book analyses the contribution of family medicine to high quality primary healthcare in addressing the challenges faced by the current health system, and provides options for moving forward. Meer

245,04

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Principles of Microeconomics

GebondenEngels9781138452039 6-7-2017

`Else and Curwin make an effort to keep the student in touch with recent developments by including such topics as bargaining search, contestable markets and voting behaviour. Meer

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Organizational Innovation

PaperbackEngels9781138327061 30-6-2020

Published in 1998. In the past year the 300 largest global companies increased their research budgets by an average of 12 per cent. Governments now measure how technologically advanced they are as they worry about their trade balances and unemployment. Meer

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Making Up Accountants

GebondenEngels9781138327498 9-8-2018

First published in 1998, this organizational and professional socialization of trainee chartered accountants reports the findings of an ICAEW funded research project which explored the training and socialization of trainee accountants in two Big Six firms in the UK. Meer

134,09

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Coping with Caring

PaperbackEngels9781138328242 12-7-2019

Nurses typically go in to the profession of nursing because they want to "care" for patients, not knowing that the inherent stresses of the work environment put them at risk for developing psychological disorders such as burnout syndrome, posttraumatic stress disorder (PTSD), anxiety and depression. Meer

36,01

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Business of Higher Education

PaperbackEngels9781138330429 29-4-2020

Originally published in 1995, The Business of Higher Education focuses on innovation in student financial services. It looks at the area of banking function as a tool for colleges and universities, and how this can be used to meet the market demand for new services. Meer

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Business Ethics After the Global Financial Crisis

GebondenEngels9781138330504 28-1-2019

The global financial crisis (GFC) that began in 2007 concentrated attention on the morality of banking and financial activities. Just as mainstream businesses became increasingly defined by their financial performance, banks, it seemed, got themselves – and everyone else – into trouble through an over-emphasis on themselves as commercial enterprises that need pay little attention to traditional banking virtues or ethics. Meer

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Junji Nakagawa

Asian Perspectives on International Investment Law

GebondenEngels9781138330535 29-3-2019

With changes to the international investment law landscape and Asian countries now actively developing their network of bilateral investment treaties (BITs) and free trade agreements (FTAs), this volume studies issues relating to Asian perspectives on international investment law and forecasts the future of Asian contribution to its science and practice. Meer

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Marketing Through Search Optimization

GebondenEngels9781138440890 11-7-2017

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Meer

246,18

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Ray Donnelly

CIM Revision Cards: Delivering Customer Value

GebondenEngels9781138440913 30-11-2017

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. Meer

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Diana Luck

CIM Revision Cards: Assessing the Marketing Environment

GebondenEngels9781138440920 27-10-2017

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. Meer

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Chris Rice

Understanding Customers

GebondenEngels9781138440937 28-7-2017

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Meer

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Lynn Parkinson

CIM Coursebook: Project Management in Marketing

GebondenEngels9781138440944 11-7-2017

Butterworth-Heinemann‘s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. Meer

246,18

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