<p>Chapter 1. What is Shaping Rural Areas in Europe? Introduction; Luís Silva and Elisabete Figueiredo.- Part I. Living in the Rural: New and Old Actors and their Visions on Rurality.- Chapter 2. Running Wild in the Country?: Mobilising Rural In-Migration; Keith Halfacree.- Chapter 3. Translating Ex-Urban Dwellers’ Rural Representations into Residential Practices and Rural Futures; María J. Rivera.- Chapter 4. Perceptions and Appropriations of Discourses in the National Park Island of Ons (Galicia, Spain); Juan M. Dabezies and Paula Ballesteros-Arias.- Chapter 5. Having, Loving, Being in the Periphery: Interpretations of Locality in the National Landscape of Koli, Eastern Finland; Eeva Uusitalo and Laura Assmuth.- Chapter 6. Projecting the ''Disadvantaged'': Project Class, Scale Hopping and the Creation of Ruralities; Alexandra Szőke.- Part II. Consuming and Representing the Rural.- Chapter 7. The Pastoral Ideal in Portugal: From Literature to Touristic Practices; Luís Silva.- Chapter 8. Mediating Rurality, History and Exclusivity in Pousadas de Portugal; Marta L. Prista.- Chapter 9. McRural, No Rural or What Rural?: Some Reflections on Rural Reconfiguration Processes Based on the Promotion of Schist Villages Network, Portugal; Elisabete Figueiredo.- Chapter 10. Connecting Food Memories with the Rural: The Case of Portuguese and British Consumers; Mónica Truninger.- Chapter 11. Does the Countryside Still Feed the Country?: Producing and Re-Producing the Rural in Transylvania; Árpád T. Szabó.- Chapter 12. In Search of the Rurban Idyll?: Developing the Residential Rural Areas in Finland; Pilvi Hämeenaho.- Chapter 13. The Foraged Countryside: Perceptions of Nature and Culture in Four Encounters with Fungi; Maria Kennedy.- Chapter 14. The Rurality Reinvention Discourse: Urban Demands, Expectations and Representations in the Construction of an Urban Rurality Project; Ana M. Fernandes.- Chapter 15. Cross-Cultural Perceptions and Discourses between Rural and Urban in Galicia; Xerardo Pereiro and Santiago Prado.- Chapter 16. Concluding Remarks on Perceived and Lived Ruralities and the Future of Rural Europe; Luís Silva.- Index.</p>