Martijn van Kesteren is a motivational speaker and facilitator for strategy workshops and creative brainstorm sessions.

Matthieu van den Bogaert 29 april 2016 Wie droomt er als kind niet van om een echte superheld te zijn? Zou het niet heerlijk zijn om door muren te kunnen lopen, gedachten te kunnen lezen of voorwerpen te verplaatsen met je gedachten? Lees het volledige artikel

Martijn van Kesteren

How to become a Marketing Superhero

Name: How to become a Marketing Superhero
Rating: 4.9 (14 reviews)
Author: Martijn van Kesteren

Creatively unleash your 6 marketing powers

Specificaties

Paperback, blz. | Engels

Younique Creations | 1e druk, 2016

ISBN13: 9789081361248

Rubricering

Hoofdrubriek : Management

Younique Creations 1e druk, 2016 9789081361248

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Samenvatting

Martijn van Kesteren, Motivational speaker, entrepreneur and author

We live in a world in which change seems to be the only constant factor. Information is just one click away. New technologies, tools, and techniques are being developed as we speak. As a business owner or marketer, it’s hard to keep up! It’s no wonder that you might feel overwhelmed. It seems that nowadays, you almost need to have superpowers in order to survive.

A Marketing Superhero is an ordinary person who does extraordinary things. And since in today’s world, great products or services don’t sell by themselves-everything revolves around marketing-the world needs more Marketing Superheroes. That means you! Whether you’re a marketing employee in an organization, working for an agency, or running your own business, this is your chance to shine.

This practical, to-the-point book offers simple advice and effective tools to help you become the best version of yourself, both as marketing professional and as a person. After all, you are your own most important resource for making a change in the world. And if you strive for “average”, that’s all you’re ever going to be!

"Martijn brings creative insights and personal power to the table in everything he does. He easily takes up any challenge, and has brought change to every marketing assignment we have worked together, while also securing business impact. His practical approach helps to release creativity and achieve measurable results at the same time. His ability to drive change from within is powerful and inspirational." - Femke Anna van Zanten, Head of Brand Facebook Benelux

Specificaties

ISBN13:9789081361248

Trefwoorden:marketing, creativiteit

Taal:Engels

Bindwijze:paperback

Uitgever:Younique Creations

Druk:1

Verschijningsdatum:25-1-2016

Hoofdrubriek:Marketing

Expertrecensies (1)

How to become a Marketing Superhero

Hanneke Tinor-Centi | 13 mei 2016

Een Marketing Superhero is een doodgewoon mens; hij doet echter ongewone dingen. Dat zal ook wel moeten, want vandaag de dag verkoopt het meest geweldige product zich niet meer automatisch.
Lees verder

Over Martijn van Kesteren

Martijn van Kesteren is a motivational speaker and facilitator for strategy workshops and creative brainstorm sessions. He is the founder of with Martijn Creative Consultancy, and helps marketers and business owners get more impact through their brand, product, or service. After attaining his degree in Innovation Management from Delft University of Technology, he worked in creative marketing and market research within Sara Lee/ Douwe Egberts and Unilever for 14 years before starting his own company in 2014. Martijn has contributed to the success of renowned brands like Ambi-Pur, Ben & Jerry’s, Lipton, Magnum, Rijksmuseum, Tommy Hilfiger, Unox, and Zwitsal. Martijn has a true passion for personal development, and believes everybody should strive to bring out the best version of themselves. In this book, he shares practical tips and advice based on his experience with becoming a Marketing Superhero.

Andere boeken door Martijn van Kesteren

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Inhoudsopgave

U kunt van deze inhoudsopgave een PDF downloaden

Foreword by Rijn Vogelaar
Preface
About the Author

Introduction
-How to Get the Most Out of This Book
-Let Others Experiment for You
-Where Are You Now?
-Where Do You Want to Go?
-You Always Have a Choice!
-What Story Are You Telling Yourself?
-Take Care of Your Goose

Unleash Your Creativity
-Right-brain Versus Left-brain Thinking
-Expand Your Comfort Zone
-Creative Tension and Setting Goals
-Grab That Opportunity
-Train Your Creative Muscles
-The 6 Marketing Superpowers

1. Transferable Thinking
1.1 The First Marketing Superpower
1.2 Putting Theory into Practice
1.3 You’re Smarter than You Think
1.4 The Power of Questions
1.5 Linking This Back to Creativity

2. Consumer Centricity
2.1 The Second Marketing Superpower
2.2 Getting to Know Your Consumers
2.3 Get the Most Out Of Your Research
2.4 Two Main Human Drivers
2.5 Consumer-centric Culture
2.6 Linking This Back to Creativity

3. Superior Business Sense
3.1 The Third Marketing Superpower
3.2 See the People behind Those Numbers
3.3 Keep Up With Change
3.4 Work “On” Your Business
3.5 Linking This Back to Creativity

4. Knowing Your Nemesis
4.1 The Fourth Marketing Superpower
4.2 What Is Your Purpose?
4.3 Be More Selfish
4.4 Label Yourself
4.5 Linking This Back to Creativity

5. Focus Pocus
5.1 The Fifth Marketing Superpower
5.2 Pace Yourself
5.3 The F.O.C.U.S. Formula
5.4 Constrain Your Time
5.5 Everything is Energy
5.6 The Triple D
5.7 Linking This Back to Creativity

6. Executional Excellence
6.1 The Sixth Marketing Superpower
6.2 Stick to Appointments with Yourself
6.3 Plan for Inspiration
6.4 Be Remarkable
6.5 Linking This Back to Creativity

Bring It All Together
Acknowledgements
Resources

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How to become a Marketing Superhero

Creatively unleash your 6 marketing powers

Samenvatting

Specificaties

Expertrecensies (1)

Over Martijn van Kesteren

Andere boeken door Martijn van Kesteren

Inhoudsopgave

Anderen die dit boek kochten, kochten ook

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