The price we pay for Google

The growth of Google as a gateway to information and entertainment is as dizzying as it is fascinating. "I can't imagine a life without Google", is a frequently heard saying. Blind trust forms the basis of our relationship with Google, so are we at all aware of the corporation's selection processes and what it does with information collected about our surfing behavior? Search results are becoming increasingly personalized and so-called 'free' services are being paid for with information on our browsing behavior. We have become both the producer of and a product to Google. It even fosters the ambition of becoming our personal advisor. Where will this lead us?

This book will analyze the advantages and risks of the growing power of this corporation. It is not an accusation, but a critical analysis on the basis of facts.