New Online Retailing
Innovation and Transformation
Samenvatting
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Specificaties
Inhoudsopgave
New Online Retailing – What Does It Mean?
Eight Success Factors in New Online Retailing
Best Practices in New Online Retailing
Risks and Benefits of New Online Retailing