Modular Machine Tools
Bundling and Pricing Strategies under Demand Uncertainty
Specificaties
Paperback, 158 blz.
|
Duits
Deutscher Universitätsverlag |
1997e druk, 1997
ISBN13: 9783824464777
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing.
Specificaties
ISBN13:9783824464777
Taal:Duits
Bindwijze:paperback
Aantal pagina's:158
Uitgever:Deutscher Universitätsverlag
Druk:1997
Hoofdrubriek:Economie, Algemeen management, Organisatiekunde
Inhoudsopgave
Summary.- Zusammenfassung.- I The Industry Problem.- 1 International Machine Tool Industry Analysis.- 2 Literature Review.- II The Model.- 3 The Module Design Problem.- 4 The Module Selection Problem.- 5 The Bundle Pricing Problem.- 6 Bundle Pricing Under Demand Uncertainty.- 7 The Customized Machine Tool Model.- III Alternative Formulations, Solution Methods and Results.- 8 Alternative Model Formulations.- 9 Solution Methods.- 10 Implementation and Computational Results.- IV Model Applications.- 11 Application Case Studies.- V Conclusions and Contributions.- Appendices.- A References.- B The Customized Machine Tool Program.- C The CMT Case Study Program.- D The CMT Case Study Solution.