Aneta Smolinska
Peter Lang AG
e druk, 2017
9783631668771
Textuality and Contextuality
Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe
Specificaties
Gebonden, 278 blz.
|
EN
Peter Lang AG |
e druk, 2017
ISBN13: 9783631668771
Rubricering
Onderdeel van serie
Sprachkoennen und Sprachbewusstheit in Europa / Language Competence and Language Awareness in Europe
Levertijd ongeveer 15 werkdagen
Samenvatting
Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
Specificaties
ISBN13:9783631668771
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:278
Uitgever:Peter Lang AG