Evelyn Friedel
Peter Lang AG
e druk, 2014
9783631647059
Price Elasticity
Research on Magnitude and Determinants
Specificaties
Gebonden, 185 blz.
|
EN
Peter Lang AG |
e druk, 2014
ISBN13: 9783631647059
Rubricering
Onderdeel van serie
Schriften zu Marketing und Handel
Levertijd ongeveer 15 werkdagen
Samenvatting
Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.
Specificaties
ISBN13:9783631647059
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:185
Uitgever:Peter Lang AG