Arthur Asa Berger
Springer International Publishing
e druk, 2018
9783319837123
Marketing and American Consumer Culture
A Cultural Studies Analysis
Specificaties
Paperback, blz.
|
Engels
Springer International Publishing |
e druk, 2018
ISBN13: 9783319837123
Rubricering
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Specificaties
ISBN13:9783319837123
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing
Inhoudsopgave
Introduction: Martians and Marketing.- Chapter1: The Semiotics of Marketing: Selling with Signs.- Chapter 2: A Psychoanalytic Approach to Marketing.- Chapter 3: Sociological Theory: The Group Sells.- Chapter 4: Marxism and Marketing.- Chapter 5: The Anthropology of Marketing.- Chapter 6: Marketing Memes: Antiquity and Modernity.- Chapter 7: Marketing the Self.- Chapter 8: Marketing Something: Advertising Cruise Tourism.- Chapter 9: Marketing the President: Political Marketing.- Chapter 10: Marketing to Millenials.- Chapter 11: Marketing and Social Media.- Chapter 12: Marketing Countries: Selling the USA.- Chapter 13: Marketing Theory.- Chapter 14: Ernest Dichter’s The Strategy of Desire.- Coda: Marketing and Martians.
