Pawel Capik,
Paweł Capik
Springer International Publishing
e druk, 2020
9783030136604
Foreign Investment Promotion
Governance and Implementation in Central-Eastern European Regions
Specificaties
Paperback, blz.
|
Engels
Springer International Publishing |
e druk, 2020
ISBN13: 9783030136604
Rubricering
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.
Specificaties
ISBN13:9783030136604
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing
Inhoudsopgave
1. Firm Internationalisation and Investment Attraction: An Introduction to Foreign Direct Investment in Central-Eastern European Countries.- 2. Place Marketing, Promotion and Investment Attraction.- 3. Regional Product, Its Image and the Politics of Investment Attraction.- 4. Regional Authorities Attracting Investors.- 5. Governance and Implementation of Investment Promotion in the Central-Eastern European Region.- 6. Conclusions: Between Assumptions and Reality.