Engaged

Behavior change design creates entrancing—and effective—products and experiences. Whether you’ve studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

If these describe you, you may be the audience for this book:
-You love attending conferences like UXPA, CHI, the Habit Summit, or HxRefactored
-Your commute finds you listening to podcasts like Freakonomics Radio, 99% Invisible, HumanTech, or Radiolab
-You have a job title like product manager, designer, or experience strategist (or you do the type of work associated with those titles)
-You’ve worked in design agencies, on in-house strategy or design teams at big companies, or for yourself with clients
-Your shower time is spent thinking about how to make the world a better place by making new products and experiences or fixing the ones already there
-You’re always wondering why people do what they do and how to design for them