Jean-Paul Gaudilliere
Taylor & Francis
1e druk, 2015
9781848935594
Development of Scientific Marketing in the Twentieth Century
Research for Sales in the Pharmaceutical Industry
Specificaties
Gebonden, 284 blz.
|
Engels
Taylor & Francis |
1e druk, 2015
ISBN13: 9781848935594
Rubricering
Onderdeel van serie
Studies for the Society for the Social History of Medicine
Levertijd ongeveer 10 werkdagen
Samenvatting
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Specificaties
ISBN13:9781848935594
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:284
Uitgever:Taylor & Francis
Druk:1