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The Marketing of Technology Intensive Products and Services

Driving Innovations for Non-Marketers

Specificaties
Gebonden, 320 blz. | EN
ISTE Ltd and John Wiley & Sons Inc | e druk, 2009
ISBN13: 9781848211049
Rubricering
ISTE Ltd and John Wiley & Sons Inc e druk, 2009 9781848211049
€ 201,94
Levertijd ongeveer 15 werkdagen

Samenvatting

Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology.

Specificaties

ISBN13:9781848211049
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:320
Uitgever:ISTE Ltd and John Wiley & Sons Inc
€ 201,94
Levertijd ongeveer 15 werkdagen

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        The Marketing of Technology Intensive Products and Services