Laurence Minsky,
Ilan Geva
Kogan Page Ltd
e druk, 2019
9781789660401
Global Brand Management
A Guide to Developing, Building & Managing an International Brand
Specificaties
Gebonden, 328 blz.
|
EN
Kogan Page Ltd |
e druk, 2019
ISBN13: 9781789660401
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
Specificaties
ISBN13:9781789660401
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:328
Uitgever:Kogan Page Ltd