Nation Branding in Modern History
Specificaties
Paperback, 300 blz.
|
EN
Berghahn Books |
e druk, 2020
ISBN13: 9781789207934
Rubricering
Onderdeel van serie
Explorations in Culture and International History
Levertijd ongeveer 15 werkdagen
Samenvatting
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.