Applied Managing for Entrepreneurship

“Applied managing’’ has made significant progress. Long assimilated into business economy, business administration, and marketing, the discipline has become indispensable for the adaptation of companies. This book presents the analytical and synthetic dimensions of the foundations of entrepreneurship decisions. It provides an overview of the strategies for business optimization. This book will serve as a guide for those who wish to learn about the optimization of management practices, productivity, and market.

The author looks at the main mechanisms usually chosen by companies and the important questions they elicit from CEOs. Generic practices are discussed, which are the most frequently used the tools. Optimization in applied management is not based solely on an analysis of the business context and the resources of the organization.

Applied Managing for Entrepreneurship focuses also on the optimization of diversified and internationalized companies. It discusses the reasons for companies to diversify their activities and the various existing optimization mechanisms. Subsequently, the book addresses the challenges associated with applied governing and the strategies that can be used in a globalized context.