Robert E. Hinson,
Ogechi Adeola,
Abednego Feehi Okoe Amartey
Emerald Publishing Inc
e druk, 2018
9781641133463
Sales Management
A Primer for Frontier Markets
Specificaties
Paperback, 242 blz.
|
EN
Emerald Publishing Inc |
e druk, 2018
ISBN13: 9781641133463
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
The book explores innovative sales strategies in frontier markets, emphasizing building customer relationships over persuasive arguments. It covers consultative selling, sales force management, leadership qualities, CRM, and SFA systems, with insights from African sales experts, case studies, and quizzes for students and practitioners.
Specificaties
ISBN13:9781641133463
Taal:EN
Bindwijze:Paperback
Aantal pagina's:242
Uitgever:Emerald Publishing Inc