Anders Gustafsson,
Per Kristensson,
Gary R. Schirr,
Lars Witell
e.a.
Business Expert Press
e druk, 2016
9781631574955
Service Innovation
Specificaties
Paperback, 174 blz.
|
EN
Business Expert Press |
e druk, 2016
ISBN13: 9781631574955
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.