Strategic Communication Research in the Age of AI

Quantitative and Qualitative Methods

Specificaties
Gebonden, 310 blz. | EN
Bloomsbury Publishing Plc | e druk, 2024
ISBN13: 9781538197868
Rubricering
Bloomsbury Publishing Plc e druk, 2024 9781538197868
€ 145,00
Levertijd ongeveer 15 werkdagen

Samenvatting

Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.

Specificaties

ISBN13:9781538197868
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:310
Uitgever:Bloomsbury Publishing Plc
€ 145,00
Levertijd ongeveer 15 werkdagen

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        Strategic Communication Research in the Age of AI