Keith A. Quesenberry,
Michael K. Coolsen
Bloomsbury Publishing Plc
e druk, 2023
9781538176375
Brand Storytelling
Integrated Marketing Communications for the Digital Media Landscape
Specificaties
Gebonden, 320 blz.
|
EN
Bloomsbury Publishing Plc |
e druk, 2023
ISBN13: 9781538176375
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.
Specificaties
ISBN13:9781538176375
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:320
Uitgever:Bloomsbury Publishing Plc