Consumer Behaviour

Name: Consumer Behaviour
Author: East

Specificaties

Gebonden, 376 blz. | EN

SAGE Publications Ltd | 4e druk, 2023

ISBN13: 9781529730845

Rubricering

Hoofdrubriek : Economie

SAGE Publications Ltd 4e druk, 2023 9781529730845

196,-

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Samenvatting

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.