Celebrity and the American Political Process

Integrated Marketing Communication

Specificaties
Gebonden, 138 blz. | EN
Bloomsbury Publishing Plc | e druk, 2020
ISBN13: 9781498579728
Rubricering
Bloomsbury Publishing Plc e druk, 2020 9781498579728
€ 138,97
Levertijd ongeveer 15 werkdagen

Samenvatting

This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.

Specificaties

ISBN13:9781498579728
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:138
Uitgever:Bloomsbury Publishing Plc
€ 138,97
Levertijd ongeveer 15 werkdagen

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        Celebrity and the American Political Process