Pop Brands

Branding, Popular Music, and Young People

Specificaties
Gebonden, 202 blz. | EN
Peter Lang Publishing Inc | e druk, 2010
ISBN13: 9781433105647
Rubricering
Peter Lang Publishing Inc e druk, 2010 9781433105647
Onderdeel van serie Mediated Youth
€ 159,24
Levertijd ongeveer 15 werkdagen

Samenvatting

Addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries.

Specificaties

ISBN13:9781433105647
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:202
Uitgever:Peter Lang Publishing Inc
€ 159,24
Levertijd ongeveer 15 werkdagen

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        Pop Brands